Of Beacon Technology, the Ultimate Marketing Strategy

ibeacon-technology-for-food-industry

As part of Project Beacon, Google has been sending free beacons to businesses aimed at improving mobile visibility and customer experience. This has been very random, to the best of my knowledge, so if you haven’t received one for your business please do not go on a riot or accuse Google of bias. If you received this package from Google, this article is not for you. You already know what a beacon is, and how Beacon Technology works to the favor of your business. If you weren’t lucky enough to receive one, I will use this platform to introduce you to …

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